traditional news, news ownership + distribution platforms
Gatekeepers: To control, manage and transfer information A gatekeeper will decide what information should move to a group or individual and what should not. Feature of a traditional news company: Owned by a large conglomerate Has many news subsidiaries, often specialising in a specific audience or geographic area Products available across a range of distribution platforms: radio, newspapers, television Clear political ideology Rupert Murdoch and News Corp own most news conglomerates. News Corp: The large conglomerate has subsidiaries that specialise to appeal to different audiences. How many types of media does it operate in? 5: Internet, Advertising, Radio, Magazines/ Newspapers, Books How many countries does it operate in? Potential target audiences reached? Operate in Australia, the US, the UK, Africa, and more... this allows the content to reach a global audience and therefore inform many readers of interesting information. Cross-media ownership as a conglomerate Global reach: prod...